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| Big Leap |
"On the strong foundation of its intrinsic strengths, the company has undertaken mega expansion and diversification projects to reap the rewards of synergies."
Cooper is now moving up the value chain through a logical diversification in the engine and automotive manufacturing business. This leap forward will now directly serve the promising end-user market in these buoyant markets rather than be restricted by the limited potential as a supplier to these markets. |
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 | Thanks to its long standing experience in the engine component market, the company had for long identified a strong need for a powerful engine available in all fuel variants and meeting the emerging emission norms. This marked the diversification into the engine business through its collaboration with the UK- based Ricardo, a leading provider of technology, product innovation, engineering solutions and strategic consulting to the world’s automotive industries. |
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With firm plans to enter the engine
business, the company also studied the potential for
product innovation in the highly competitive automotive
business and found a strong business need for a sturdy
fuel-efficient offering in the small goods and passenger
carrier segment. For the automotive business, it has
tied up with leading styling and design companies that
have enabled several automotive companies gain competitive
edge on the strength of its unique styling and advanced
engineering abilities spanning the entire cycle from
product development to product launch. Apart from the
diversification projects, Cooper Corporation has also
embarked upon key expansion projects commensurate with
its potential to achieve the next level of market growth. |
| Commencing operations in a 100 per cent Export Oriented Unit (EOU) to reap fiscal benefits like savings in Income tax, Sales tax, Excise duty, Custom duty and electricity. As the company’s exports are growing from strength to strength, this facility will play a key role in the company’s profitability. |
| Expanding operations by way of installing the necessary manufacturing facilities to support all its initiatives to achieve economies of scale and cost-effective operations. |
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